Microchip Technology names Simms Electronics as Gold Ranked Design and Internet of Things Partner

Matt simms holding one of his recently designed circuit boards utilizing Microchip modules.

Matt simms holding one of his recently designed circuit boards utilizing Microchip modules.

Microchip Technology Inc., one of the world’s largest manufacturers of semiconductor products for embedded control applications, has named Simms Electronics Inc. in Grand Rapids as a Gold ranked authorized Design Partner, one of only 3 companies in Michigan with that designation.

In addition, Microchip Technology has added Simms Electronics to their short list of Internet of Things Design partners, and is now listed on the corporation’s IoT Design Partner's website.

“Microchip Technology has seen the work we have done in embedded controls and IoT designs, and the company trusts us to help customers with cost-effective solutions in a timely manner,” said Matt Simms, president and founder of Simms Electronics. “We are very honored to be listed under both of these designations.”

The designations mean that Simms Electronics engineers and developers are recognized as having a high degree of competence in working with Microchip Technology’s products, so the manufacturer gives priority support to Simms Electronics with its questions about hardware, software and applications.

“This is win-win situation for our customers, us and Microchip Technology,” Simms said. “It means we can help reduce the time it takes to get a concept to market because we get straightforward answers to move to the next iteration of the prototype quickly .”

Simms said he is particularly enthused about the strengthened relationship with Microchip Technology due to its leading role as a worldwide developer and manufacturer of microcontrollers under the PIC® brand that are used in automotive networking, computing, lighting, power supplies, motor control, wired connectivity and wireless connectivity applications.

Microchip Technology said it has shipped almost 17 billion microcontrollers to customers worldwide since their introduction in 1990, and the company has more than 1,400 microcontrollers in its portfolio of 8-bit, 16-bit, and 32-bit microcontroller markets.  It recently purchased Atmel Corp., which designs and manufactures microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components.

“As a Gold ranked partner, we also gain access to Microchip Technology’s new design opportunities and hands-on technical training,” Simms said. “That is particularly valuable so that we are aware of the latest technology that our customers can use.”